I was asked this question. What do you say? "Uh, I think we're all unique in interesting ways, but my way is more interesting than the other people you're interviewing."
No, I impulsively gave a stupid answer when interviewing for a design position. My answer was "I'm a cartoonist! My design style is unique from the other graphic design grads you're interviewing because my perspective comes from one of the best animation colleges in the country!"
Their eyes glazed over at that. Then I thought I detected a slight look of irritation. Saying you're a cartoonist is like saying you do great puppet shows with your daughter that leaves all of her friends in stitches. In other words, it's not taken seriously.
I quickly added "I'm paid for my cartoons." Ah, money. The ultimate stamp of something being worthwhile. It doesn't matter if you're good or bad. If you make money at it you're somehow good. I guess Vincent Van Gogh died thinking he was bad, huh?
Anyway, I gave an honest answer, and it's not always good to be honest. When I design something, people can tell it's mine. Even if it's an ad for a funeral home, there's a certain...I don't know...quality to it that's kind of dynamic like a cartoon.
But I'm at the stage now where I don't have patience to give answers that are out of a job interview book. They know my design style, they've seen my portfolio, and only they will know what makes me different from whoever else they're interviewing because only they will be able to compare our work. I'm shooting blind, here.
I obviously work hard. I do a comic strip a day while designing full time. You can't really get that across to the average person, either. It's essentially two full time jobs.
So I gave a bad answer. Still, how many people are cartoonists? Yeah, there's a ton of us now, but we're still in the minority. Right answer, wrong crowd.